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On Facebook expensive advertising
Price of advertising on Facebook with the payment for each click (CPCs, Cost Per Clicks) rose by 40% over the first 3 months of 2011 in comparison with the previous quarter. This information is contained in a press release marketing firm Efficient Frontier.
As commented on the senior director of business intelligence the company Siddarth Shah (Siddharth Shah), an increase in prices is exclusively concerned with the automatic system placing advertisements, reports Bloomberg. While prices are more expensive ads that are published on the personal pages of users on the network Facebook, has not changed.
The fact that in 2010, the company comScore has posted the results of special investigations, which showed that advertising in sotsseti Facebook to 5 times cheaper than other online advertising. According to some reports, in the past year, this network has earned the advertising about $ 1.86 billion estimates eMarketer, in 2011, Facebook will be able to increase revenues from advertising somewhere twice, ie to about $ 4.05 billion.
Recall that a networking site Facebook was created in 2004. At the moment, to its customers include more than half a billion people.