Contextual advertising - Offering online advertising, which is based on the principle of matching the content of advertising material context (content) web page that hosts the material. In this case, the nature of the promotional material can be text, image ads, or banner advertising.
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Contextual advertising
To date, there are two most popular content network:
- Yandex - a system of contextual advertising on the pages of partner sites and Yandex advertising system Yandex. "Direct" in 2001 became the first service of search advertising in the Russian-language Internet, while competitors - AdWords and Begun appeared in the Russian segment of the Internet in 2002 alone.
- Google AdWords - PPC search engine advertising service from Google, which provides a convenient interface and a set of tools for creating effective advertising messages. AdWords - Google's flagship advertising project and the main source of revenue.
To select the optimal set of keywords, AdWords has a keyword tool.
Features of this tool:
- Sorting a list of keywords (on the prevalence, historical performance in AdWords, and costs and predicted ad position on search results page, Google);
- Easier to work with key words (the possibility of combining different sources of loading. Csv-file);
- Three variants of search keywords (on the entered keywords, according to a high clickthrough rate, or the URL of any Web page);
- Provided stats are updated.
The basic principle of "Yandex Direct is a payment for the transfer of your property.
Unlike banner advertising where the advertiser pays for displaying ads in contextual advertising money is withdrawn at the time of transfer of the person concerned on the link in the ad to the advertiser's site. Thus, the transitions are paid only really interested in your products or services, visitors to the site.
Position control of ads and cost of transition - on the principle of auction, taking into account the quality of ads.
Because the ads are located on the page above the other, the first to come to the view of visitors, they are reading more and more often become a link in them. Therefore, logically, if the transition to such an announcement would be more expensive move for the rest. When calculating the price of transition ad also takes into account the quality of ads, reflected in its CTR, ie, to click on it to the number of his hits.
Where ads, Yandex Direct?
In the search results search engine Yandex, and participating sites Yandex Advertising Network (YAN) in response to a user's search query. This kind of contextual advertising is called - the search context. Advertising in search results is one of the most effective, because the corresponding (very motivated) audience it finds itself.
On web pages belonging to the Yandex advertising network on the pages of the catalog if the Yandex advertising theme corresponds to the subject of the page. In this variant is called contextual advertising ads on the thematic areas.
We are ready to offer their services for the advertising companies in the networks Yandex contextual advertising and Google AdWords.
Offer their services in all regions of Ukraine, namely:
- Vinnitsa, Dnepropetrovsk, Donetsk, Zhitomir, Kiev, Ivano-Frankivsk, Kyiv, Kirovograd, Lugansk, Lutsk, Lviv, Mykolaiv, Odesa, Poltava, Rivne, Simferopol, Sumy, Ternopil, Uzhgorod, Kharkiv, Kherson, Khmelnytsky, Cherkasy, Chernihiv , Chernivtsi, and other Ukrainian cities.